Blog
Affiliate Management Tips
One of the many hats I have worn for my clients as an Internet marketing consultant has been an affiliate manager. Once we got the site ready to roll out with the new marketing processes plugged in, we had to get them placed on a network for an email drop. As an acting affiliate manager [...]
Read MoreSome of the Pitfalls of Growing Your Business Too Fast
One of the things that I have learned in my years as an Internet marketing consultant is there are several important questions that need to be asked before you take a company to the next level. Spontaneous growth can be fatal, if not very painful for a company that is not prepared. Unfortunately I learned [...]
Read MoreStarting Your Own Banner Ad Business
Approximately 9 years ago when I did my very first banner ad; I had no idea what I was doing. A business partner of mine who was doing some media buying for a client, needed someone to make banners, so while we ate breakfast at a restaurant, in literally 10 minutes, he showed me a [...]
Read MoreThe Value of Analytics in a Managed Web Environment
When is the last time your hosting company sent you an analytics report? For most, the answer is “never.” Many website owners don’t really associate reporting and hosting, nor have they wanted their host pulling numbers and assisting with measured results… after all… what the heck does a hosting company know about the differences between [...]
Read MoreKeyword Research Basics
While it’s possible to sell almost any product the Internet has to offer, choosing the right product is the most critical element of your marketing efforts! Ahh… your next question…How do I go about choosing the right product? Research – Research – Research Keyword research is the place to start, as the internet tracks all [...]
Read MoreCompetitor Research
In my experience, researching competitors always began with examining keywords. I would take the most sought after keyword with a niche and start from there. The first thing I do is start a research template checklist. Some of the items included on that check are: 1. Keywords 2. Google Adwords 3. Alexa Rating 4. Yahoo/Overture [...]
Read MoreE-commerce Essentials
One of the first things I did when I started working on the web was take an HTML class. The instructor had us code a 10 page site on notepad. I was truly excited about the images and pages as they started to roll out on the browser, but after a while I realized that [...]
Read MoreMarketing Your Website With Managed Services
Marketing products through a managed services solution can be done successfully through a variety of techniques. The key to marketing is mainly done through the collection of data, mainly through email. Other vital data to collect can be: * Birth date * Full name * Address * Telephone number Sending your clients special deals on [...]
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